- We have a full-time team responding to comments, reviews, and questions online.
- We monitor social media and news to detect negative talk early.
- We create trust content (e.g. “Why App X is the safest place to shop”) to build credibility.
- We highlight real stories of happy buyers and merchants.
- Community Management: Dedicated team for comments, DMs, feedback, and crisis response.
- Escrow Trust Positioning: Strong messaging around “Safe Payment” & verified sellers.
- Review & Ratings Management: Encourage UGC and real reviews.
- Crisis Mitigation Plans: If issues go viral, we act fast with verified responses, refunds, and public clarifications.
- Sentiment Monitoring: Using social listening tools to track how people perceive App X.
How do we handle brand management and reputation?
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