Digital Marketing

Digital Marketing

Boost your online presence and grow your business with our expert digital marketing solutions. From SEO and social media to Google Ads and email campaigns, we craft strategies tailored to your goals. Whether you're looking to attract more traffic, generate leads, or increase conversions, we’re here to help you succeed in the digital world.

What digital marketing services can we provide?

We don’t just promote the app — we promote hot deals inside the app to get people excited:

  • We identify top selling, popular or trending products in each country.
  • We run viral campaigns on TikTok and WhatsApp like “Deal of the Day” or flash sales.
  • We send SMS blasts and push notifications to users with limited-time offers.
  • We organize giveaways and create urgency using countdowns and “only 5 items left” tactics.
  • User-Centric Campaigns: Focus on winning products, not just the app.
  • Multi-Platform Reach: TikTok virals, Instagram reels, Facebook groups, and community WhatsApp integrations.
  • Localized Campaigns: Based on regions (East, West, Southern Africa) with geo-targeted messaging.
  • Pre-Order & Exclusive Drops: Hype via countdowns, limited offers, and celebrity collaborations.
  • Gamification: Leaderboards for top buyers/savers, flash sales, giveaways.
  • Trust Messaging: Emphasis on escrow protection, seller verification, and secured payment.
  • We create content using “Mr. App X”, a fun character showing how to shop safely on the app. – This will be like a brand ambassador for the app.
How do we promote the marketplace and attract customers?

We offer everything needed to attract customers and sellers online. Our services include:

  • Social Media Marketing
    We post regularly on platforms like TikTok, Instagram, and Facebook to showcase products, deals, and customer experiences. – Create Special Campaigns regularly. 
    Example: A short TikTok video showing a happy customer unboxing a phone bought from App X.
  • Online Ads (Paid Campaigns)
    We create eye-catching advertisements on Google, Facebook, and TikTok to attract new customers.
    Example: “Back-to-school bundle now 20% off on App X — tap to shop.”
  • Content Creation
    We design product videos, motion graphics, and promotional posters to make the platform look professional and trustworthy.
  • Email & SMS Marketing
    We send weekly updates, special offers, or reminders to users via email and SMS.
  • Influencer Marketing
    We partner with TikTokers and Instagram personalities to review or recommend App X products.
  • SEO (Google Search Optimization)
    We help App X appear when people search things like “cheap electronics in Kenya” or “safe shopping in Ghana.”
  • Affiliate & Referral Programs
    We reward people who invite others to the app — either with points, discounts, or cash
What marketing channels do we use (social media, emails, SEO, etc)?

We use multiple online channels to ensure we reach as many people as possible:

ChannelPurpose
TikTokShort, viral videos showing deals and reviews
InstagramProduct photos, stories, live sessions
FacebookGroup posts, targeted ads, and community building
TwitterTrending topics, flash deals, support
WhatsAppDaily deals via status & exclusive groups
YouTubeProduct unboxings and reviews by influencers
Email/SMSReminders, promotions, reactivation of old users
Google SEOHelps people find App X when they search for items
How do we help merchants market their products?

We support sellers with tools to reach more customers and increase trust:

  • Featured Merchant of the Week — We spotlight sellers weekly on social media.
  • Product of the Day — Their product gets top placement and promotion.
  • Free Promo Content — We help create posters, videos, and banners.
  • Sales Support — If they have hesitant customers, we guide them to use App X for secure payment via escrow.
  • Training — We teach merchants how to run promos or join referral programs.
  • On Boarding – We will help merchants to sign them up as well as upload their products in the app.
  • Create Bundles – We will help them create special promotions
  • Merchant Support Packs – Design + video templates + captions for promotions.

Winning Products Identification – Identify their best selling products and promote those in app.

What analytica and reporting do we provide for marketing compains?

We provide simple, clear reports that show:

  • How many people saw your ads
  • How many clicked or visited your store/product
  • How many actually bought
  • Which country, platform, or campaign worked best
  • Recommendations on how to improve sales

Weekly & Monthly Dashboards:

  • Campaign reach, clicks, conversions
  • Product-level performance (views, sales, abandoned carts)
  • Influencer ROI reports
  • WhatsApp, Emails & SMS engagement tracking
  • Ad Spend vs Revenue Reports
How do we measure marketing effectiveness and ROI?

We track every action. For example:

  • If we spend $100 on Facebook Ads and get 1,000 clicks + 50 sales, we calculate how much you earned compared to what you spent. – CAC (Customer Acquisition Cost) vs CLV (Customer Lifetime Value)
  • If 100 people sign up but only 5 buy, we fix the problem (maybe improve product image or offer a better deal).
  • Conversion Rates per platform and campaign
  • Engagement Metrics: Click-through, shares, comments, saves
  • Sales Uplift During Campaigns
  • Attribution Modelling: Multi-touch conversion tracking to understand which channel drives ROI
What is our experience with local markets?

We bring over 15 years of experience in digital marketing across Africa through our agency, Swahili Digital — a leading African-based digital marketing and AI agency headquartered in Tanzania.

  • We’ve worked with brands in e-commerce, telecom, fintech, hospitality, entertainment, education, and political sectors — helping them launch, grow, and scale in challenging African markets.
  • Our recent project was with ecom App – Punguzo App (hosted inside Vodacom Mpesa Super App), where we managed:
    • Over 54,000+ users,
    • Designed viral content strategies using WhatsApp, TikTok, and micro-influencers,
    • Converted non-buyers into active customers using SMS, push notifications, and pre-order models.
  • We’ve executed digital campaigns for top brands such as:
    • Halotel, YAS, NBC Bank, Southern Sun Hotel, Infinix Mobile, Innovex, and multiple government programs.
    • Across markets including Tanzania, Kenya, Uganda, Nigeria, Ghana, Rwanda, and South Africa.
  • We understand local payment systems (Mpesa, Airtel Money, MoMo), cultural nuances, language preferences, and how to build trust and credibility online — especially in countries where online fraud is a concern.
  • Our secret sauce? We combine African insight, creative content, and data-driven strategy to grow platforms like App X from launch to leadership.
How do we handle brand management and reputation?
  • We have a full-time team responding to comments, reviews, and questions online.
  • We monitor social media and news to detect negative talk early.
  • We create trust content (e.g. “Why App X is the safest place to shop”) to build credibility.
  • We highlight real stories of happy buyers and merchants.
  • Community Management: Dedicated team for comments, DMs, feedback, and crisis response.
  • Escrow Trust Positioning: Strong messaging around “Safe Payment” & verified sellers.
  • Review & Ratings Management: Encourage UGC and real reviews.
  • Crisis Mitigation Plans: If issues go viral, we act fast with verified responses, refunds, and public clarifications.
  • Sentiment Monitoring: Using social listening tools to track how people perceive App X.
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