We track every action. For example:
- If we spend $100 on Facebook Ads and get 1,000 clicks + 50 sales, we calculate how much you earned compared to what you spent. – CAC (Customer Acquisition Cost) vs CLV (Customer Lifetime Value)
- If 100 people sign up but only 5 buy, we fix the problem (maybe improve product image or offer a better deal).
- Conversion Rates per platform and campaign
- Engagement Metrics: Click-through, shares, comments, saves
- Sales Uplift During Campaigns
- Attribution Modelling: Multi-touch conversion tracking to understand which channel drives ROI